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Directed full-scale property marketing programs
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Developed development property marketing and communications programs, totaling over $12MM; 12 projects across the west coast
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Marketing plan/program, budget, and schedule
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Brand development
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Advertisement and building promotions
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Visual communications - digital and print
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Marketing video; architectural fly-throughs, and building animations, community outreach videos
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Photography - lifestyle, aerial, and project
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Eventing - community outreach, project milestone, and prospective tenant
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PR and communications
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Develop digital tools - website, social media, apps
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Developed tech, communication, and process standards for stabilized properties including websites and SMS / email systems across the portfolio​
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Directed full-scale property marketing programs
-
Developed development property marketing and communications programs, totaling over $12MM; 12 projects across the west coast
-
Marketing plan/program, budget, and schedule
-
Brand development
-
Advertisement and building promotions
-
Visual communications - digital and print
-
Marketing video; architectural fly-throughs, and building animations, community outreach videos
-
Photography - lifestyle, aerial, and project
-
Eventing - community outreach, project milestone, and prospective tenant
-
PR and communications
-
Develop digital tools - website, social media, apps
-
Developed tech, communication, and process standards for stabilized properties including websites and SMS / email systems across the portfolio​
Creative director
philosopher
curator
strategist
coach
Dynamic, highly-motivated creative professional. A results-driven leader with a demonstrated record of 13+ years of producing compelling, people-first marketing and communications programs. Proven experience with establishing and growing creative marketing and communications teams. Expert in developing and meeting intricate goals, managing multiple critical deadlines, arranging & delivering projects that achieve quantifiable results, communicating ideas, exploring new creative opportunities, and ability to take ownership while inspiring others.
Professional Profile
Shannon is a designer, communicator, tech enthusiast, brand creator, art director, project manager, and graphic storyteller – a true professional generalist who eats and breathes marketing as she develops visual stories.
Marketing is a vital service line for many industries, and the demand for visualization and communication in how and where we work is higher than ever. Navigating through today’s ever-changing work experience and environment faces unmatched competition for the awareness bandwidth of our intended audiences.
Always mindful of this, Shannon is continuously on the lookout for strategic ways to infuse best practices both within and outside her organization. Because her experience and passion lie within design, tech, and communications, she is passionate about leading challenging projects that facilitate growth on the industry level.
WORK EXPERIENCE
Kilroy Realty | Vice President, Marketing & Content Management
San Francisco | July 2014-Present
Role highlights: brand director, marketing strategy, team management, visual communications, public relations
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Build the team and the process, root-to-stem
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Hire, train/mentor, and lead regional marketing, creative, and event teams (San Diego, Los Angeles, San Francisco, and Seattle)
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Redefine the corporate brand, develop the toolkit
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Develop and implement new corporate process and procedures: digital asset management; digital signage programs; network structures, marketing accounting protocols, and new marketing technologies
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Design and direct annual strategic marketing plan(s); $1+ MM budget corporate marketing programs and $5+ MM property marketing budgets
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Manage corporate communications, public relations, websites (25+), photography, and social media
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Direct company-wide digital creative and content development
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Define and delivery property marketing strategy; audience definition, market assessment, messaging and positioning
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Simultaneously manage 10+ complex multi-platform branding, marketing and production programs from conception to completion; ~4BN investments / > 8MM SF
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Effectively and strategically identify and forecast project and development needs for a wide range of projects ranging from $1K-$1MM
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Curate the Kilroy Innovation Center, a world-class, tech-driven experience center; design and content management for immersive ($1+MM; 13’x35’) digital display.
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Direct all corporate and development events
DES Architects | Director of Marketing, Associate
Redwood City | 2006-2014
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Designed, implemented, and facilitated annual marketing plan; $1.2MM budget for all marketing programs
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Developed custom business units development/marketing plans
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Established marketing and communications strategies based on the nature of the firm’s core markets through annual strategic planning
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Developed and produce all company-branded materials
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Managed corporate communications, award submissions, proposal development, event planning, public relations, and website
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Established a comprehensive annual photography plan: partnerships, on-site art direction, budgets, and schedules
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Directed all print and digital campaigns
EDUCATION
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Bachelor of Science in Business Administration, Marketing Emphasis; San Francisco State University
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Redwood City Chamber of Commerce | Leadership Class of 2014
Professional organizations
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CoreNet Global, Northern California Chapter | Member since 2011
Director at Large 2018-Present | Co-Chair of Communications, 2012-2018 -
The Belden Club, San Francisco | Member since 2012
Board Member, Chair of Website & Communications, 2012-Present -
CMO Club | Member since 2017
awards and speaking opportunities
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CoreNet Global, 36 under 36 | 2015
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IREM San Francisco Conference, Panelist for Real Estate Marketing | 2015
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San Francisco State University, Guest Lecturer, Marketing Management Capstone Course